MobileTech Conference & Summit | March 30 - April 1 2020, Munich

How to be heard? – A Conversational-first Approach to Marketing

This talk originates from the archive. To the CURRENT program
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Wednesday, March 27 2019
15:30 - 16:15

With the total number of Alexa skills surpassing 50 000 worldwide, companies now face the challenge of making themselves heard in the voice universe. In this session, we’ll take a closer look at how companies can combine the strengths of existing brands with a user-centric approach to conversational design in order to create voice experiences that manage to stick out – no matter the size of the competition.