Short Talk Details

MobileTechCon | 13. - 16. März 2017, München


15 Mar 2017
16:00 - 16:30
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App Advertising on TV – why Creativity is so important


With 81 percent of us using mobile phones whilst watching TV, the need for emotive, story-driven TV campaigns to market your app has never been as important as it is today. This is especially true given that recent data suggests that ads build on emotion and humour, within the context of a narrative, leads to a 32 percent higher than average memory encoding response.
In this session, Quaid Media CEO Volker Dressel will draw upon case studies, research and data to examine how apps are benefiting from creative TV campaigns to market their apps, influenced by the rise of the „second-screen“ culture.

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