Short Talk Details

MobileTechCon | 13. - 16. März 2017, München

en

15 Mar 2017
16:00 - 16:30
Bis 16. Februar ✓ Smartwatch For Free ✓ Kollegenrabatt ✓ Extra Specials Jetzt anmelden

App Advertising on TV – why Creativity is so important

1475131890037_56fbe6a4cc5c896438affb68version1sizefull.png

With 81 percent of us using mobile phones whilst watching TV, the need for emotive, story-driven TV campaigns to market your app has never been as important as it is today. This is especially true given that recent data suggests that ads build on emotion and humour, within the context of a narrative, leads to a 32 percent higher than average memory encoding response.
In this session, Quaid Media CEO Volker Dressel will draw upon case studies, research and data to examine how apps are benefiting from creative TV campaigns to market their apps, influenced by the rise of the „second-screen“ culture.

Weitere Sessions zum Thema

Behind the Tracks

Android Development
Android-Projekte schnell und zielorientiert realisieren

App Design & UX
Technologien, Best Practices und Tools für eine bessere UX

App Development Process
Frameworks, Tools, Technologien: Write Once, Run Anywhere!

iOS Development
iOS-Projekte schnell und zielorientiert realisieren

Mobile Trends & Business
Strategien, Tools und Lösungen für die mobile Produktentwicklung

Mobile Web Development
Alle Etappen der Produktentwicklung

Smart Systems
Praxiswissen für eigene Smart- und E-Mobility-Lösungen